Value Analytics

Calibrero has developed a range of marketing value analytics tools that are based on our proprietary marketing ROI model, named: ROMI 360®. It stands for the total Return On Marketing Investments – in other words, 360° Marketing ROI. The underlying marketing ROI calculation model is based on the following principles:

• Marketing Value – ROI – is created through:
  - Improving commercial effectiveness (time-to-sell, cost-to-sell)
  - Developing new profit streams (net present value of new products)
• Marketing ROI is calculated based on the collective marketing efforts (instead of individual efforts)
• Base measurement is crucial in measuring marketing value

Calibrero has developed three tools under the DEMETER® umbrella that support the full lifecycle of Marketing Value Management:

• Marketing ROI Health-Scan (DEMETER® HEALTH-SCAN)
• Marketing ROI Planner / Calculator (DEMETER® PROJECTIONS)
• Marketing ROI Dashboards (DEMETER® RESULTS)