Marketing ROI Health-Scan

Our Marketing ROI Health-Scan delivers clear and concise insights in your company’s opportunities to measure, monitor and maximize marketing ROI more effectively.
It helps you answer questions such as:

• How can I prepare a financially solid business case for my marketing budget?
• How can I prove marketing’s commercial value to marketing’s stakeholders?
• How can I effectively translate marketing KPIs into ROI?
• How can I prepare and publish marketing ROI reports more effectively?
• Are my marketing team members & stakeholders sufficiently tuned to maximizing our marketing ROI?

Based on our Metrics-Methods-Mindset® model

With our Marketing ROI Health-Scan, Calibrero maps your company’s full marketing infrastructure (360°), while focusing on:

1. Marketing Metrics: Based on the marketing KPIs and available data (from ERP, CRM and other datasystems), we determine the most effective way to translate them into a financially solid marketing ROI.
2. Marketing Methods: We assess all marketing practices (customer acquisition & retention, market & product development) to determine the level of profit focus and the cohesion within the marketing team as well as the cohesion between marketing and its (commercial) stakeholders.
3. Marketing Mindsets: We assess how widely the marketing vision is shared; how well the marketing role is understood; and in how far the marketing team is focused on profit maximization and on transparency (accountability).

Contact us, for more information on our Marketing ROI Health-Scan