Why do some marketing organisations seem to have it all? How come, they actively help drive their company’s strategy? Why do Sales and Business Development depend on them? And, oh by the way, why do they get the marketing budgets they ask for – or at least, get close enough to it?
Well, these marketing organisations “have it all” because they are driven by a commercial focus. They are committed to constantly maximising their company’s commercial effectiveness. Consequently, they are one with the commercial process. Equal partners amongst their commercial peersRead More»