For Marketing Controllers

As more and more marketing departments are required to show profit over their budget, the role of marketing controllers is gaining in importance. Back then, marketing controllers used to work exclusively on controlling the cost side. Today, they are expected to handle the marketing revenue side as well.

In doing so, many marketing controllers have to deal with issues such as:

• Calculating full Marketing ROI is often unchartered territory
• Deeper understanding of marketing processes required on top of financial acumen
• Keeping focus on financial marketing results rather than on activity-based marketing output
• Company reporting systems are not optimised for managing marketing revenue data

Calibrero has developed a range of products that help marketing controllers more easily take on the task of measuring and monitoring marketing’s full return on investment.