Solutions

From a market study, we conducted recently, we found out that over 50% of marketers who measure marketing value, find it difficult to calculate their full return on marketing investment.

Calibrero helps marketing professionals to effectively control and increase their marketing value by combining:

• The right METRICS to quantify your department’s ROI, commercial effectiveness and operational efficiency
• The right METHODS to assure your strategic, planning and operational practices are optimised to effectively measure, monitor, and maximise Marketing ROI
• The right MINDSET to enable your marketing team and stakeholders to focus on commercial results with clear roles & responsibilities

Find out more about the tools we provide to marketing professional.

As more and more marketing departments are required to show profit over their budget, the role of marketing controllers is gaining in importance. Back then, marketing controllers used to work exclusively on controlling the cost side. Today, they are expected to handle the marketing revenue side as well.

In doing so, here are some of the challenges that many marketing controllers are faced with:

• “Calculating the full Marketing ROI is still an unchartered territory within our company.”
• “On top of my financial specialty, I also need a deeper understanding of marketing processes.”
• “Our company reporting systems are not optimised for monitoring marketing revenue data.”

Find out more about the tools we provide to marketing controllers.

Support from Executive Management is crucial to advance your company’s Marketing Value Management. Luckily, many executive managers recognise the full commercial potential of marketing. They rightfully envision marketing to be a pro-active commercial business partner, rather than a reactive ‘supplier’ of sales support. In exchange for this support, executive managers like to see fact-based and financial proof of marketing’s full profit potential.

Find out more about the tools we provide to executive management.