Now available: Survey Results ‘Marketing ROI Reporting To The C-Suite’

What is the most effective way to measure and report on marketing ROI? This may seem like a strange question. After all, the term ROI (return on investment) is an accounting term that is very clearly defined. Nevertheless, over the years, a good number of marketers have been ‘creative’ in applying ROI-methodologies to marketing. There are too many examples of marketers reporting non-monetary KPIs (performance-based) - or sometimes even plain marketing activities (activity-based) – under the ROI label. In other cases, the ‘ROI family’ is being extended with exotic non-monetary variations such as, for instance, ROO (return on objectives) or ROE (return on engagement).

Calibrero has partnered with DutchmarQ

DutchmarQ offers professional B2B market services including interim & project management. Our mission is to bring new meaning, business sense and ROI to marketing and social media marketing in B2B. Our experience and references cover companies in sectors such as IT & Technology, Utilities and Consulting in both the Netherlands and internationally.

Says Ewald Jozefzoon, Managing Director Calibrero: “The cooperation between DutchmarQ and Calibrero has already proven to be a testimony to synergy, combining our expertise in marketing ROI solutions with DutchmarQ’s strong background and focus on Social Media Marketing.”

Calibrero has partnered with Dundas Data Visualization

 Calibrero has partnered with Dundas Data Visualization in a drive to combine measurement and advanced data visualisation of marketing’s commercial value into one solution.

Founded in 1992, Dundas Data Visualization, Inc. is a world leader in the development of advanced data visualisation and digital dashboard components for Microsoft technologies. The company’s success is reflected in its numerous industry awards and in the rapid adoption of Dundas Technologies by Fortune 500 companies around the globe.