Company

Calibrero is committed to helping companies measure, monitor, and maximize their marketing ROI, through: 

1. A solid financial translation of Marketing KPI’s
2. A 360° view on Marketing ROI
3. A perfect alignment of Metrics-Methods-Mindset 

The name Calibrero is a confluence of ‘Calimero’ - a famous cartoon character – and the word ‘calibrate’. Calimero became famous for his quote: “It’s an injustice. They’re so big and I’m so little.” Many marketers can relate to this “injustice”. Sales, business development, and account management are seen to be the commercial departments that generate revenues. And, therefore, they get the full attention of and resources from the C-suite. Marketing, on the other hand, is – quite undeservedly - seen to be merely another cost center. As a result they are expected to ‘take orders’ from sales and are usually the first department to see its budget cut when business is down.

There is only one way for marketers to deal with this “injustice”: They need to calibrate their definitions of success. The definition of to calibrate is “the adjustment of a system or instrument so that it complies with the required standards of accuracy and reliability.” If marketing wants to be considered an equal partner amongst the other commercial actors; if marketing wants to successfully defend and keep its budget, marketers need to calibrate their definitions of success – according to financially sound business standards.

Calibrero was founded in early 2009. This Dutch-based company helps marketing professionals, marketing controllers and executive managers to more effectively measure, monitor, and maximise their 360° Marketing ROI. Calibrero works with medium to large-sized companies and multinationals in both B2B and B2C market environments.

For more information go to www.calibrero.com

CALCULATED MARKETING SUCCESS!