Marketing ROI: If It Ain’t Financial, It Ain’t Functional

In the past three issues of Calibrero INSIGHTS, I offered some tips on what to look for when selecting a viable marketing ROI solution. To recap, so far they were:

1. Make sure marketing ROI covers Return on MARKETING Investment
2. Marketing ROI Effectiveness = Metrics x Methods x Mindset
3. Make Sure Marketing ROI Is 360°

In this blog post, I will offer one final tip: