Make Sure Marketing ROI is 360°

In the current series of articles where I share some guidelines on what to look for when selecting a viable marketing ROI solution, here is tip number 3: Make sure Marketing ROI is 360°.

With the rise of CRM/marketing automation and other online marketing applications, measuring Marketing ROI has become a whole lot easier… For DM and online marketing effectiveness, that is. For all the other marketing instruments (above-the-line advertising, PR, market research, product management & development, tradeshows, events, et cetera) measuring ROI has remained every bit as challenging.