Make Sure Marketing ROI is 360°

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In the current series of articles where I share some guidelines on what to look for when selecting a viable marketing ROI solution, here is tip number 3: Make sure Marketing ROI is 360°.
With the rise of CRM/marketing automation and other online marketing applications, measuring Marketing ROI has become a whole lot easier… For DM and online marketing effectiveness, that is. For all the other marketing instruments (above-the-line advertising, PR, market research, product management & development, tradeshows, events, et cetera) measuring ROI has remained every bit as challenging. 
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Marketing ROI Effectiveness = Metrics x Methods x Mindset

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In the previous issue of Calibrero INSIGHTS, I shared my first tip on what to look for when selecting a viable marketing ROI solution. In this issue, I want to discuss the key success factors that marketers should focus on when they seek to increase Marketing ROI Effectiveness.

The formula, Marketing ROI Effectiveness = Metrics x Methods x Mindset, is a variation on a valuable formula that is widely used in the consultancy community: E = Q x A (Effect = Quality x Acceptance). To me, there is no better way to be reminded that for every improvement

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Make Sure Marketing ROI Covers Return on MARKETING Investment

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In the next series of articles, I offer some tips on what to look for when selecting a viable marketing ROI solution. There are many consultants and solution providers out there offering marketers their expertise to fulfill pressing Marketing ROI needs. However, a simple online search on Marketing ROI reveals that the label means different things to different people. And with so many different and oftentimes clashing Marketing ROI philosophies going around, it can be difficult to find the right solutions for your company.

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