A growing number of companies require full profit & loss accountability from their marketing department. However, over 50% of marketers indicate they find it difficult to produce objective, fact-based, and financial evidence of marketing profitability – Marketing ROI. Calibrero helps to:
For companies looking to advance their Marketing Value Management capabilities, Calibrero developed the Metrics|Methods|Mindset® model.
1. A solid financial translation of Marketing KPI’s
2. A 360° view on Marketing ROI
3. A perfect alignment of Metrics-Methods-Mindset
Based on our Metrics|Methods|Mindset® model, we help companies implement effective strategies, aimed at increasing and controlling their Marketing ROI more easily and efficiently. To do so, we developed the following range of Marketing Value Analytics tools:
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